Brands We Love
Pureology
N°1 SULFATE-FREE SHAMPOO AND CONDITIONER BRAND
Pureology is the #1 professional color care brand in the US* offering transformative results with an unparalleled blend of gentleness and performance. In its simplest sense, the Pureology name (pure x ology) exquisitely blends two ideas to construct your ideal hair care journey. Sensory x efficacy. Pure x scientific. Lavish experience x unmatched quality.
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Redken
PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.
Redken was created in 1960 by actress Paula Kent, who believed in the power of science. Realizing that there were no products on the market that took a scientific approach to haircare, Kent developed Redken - the first-ever hair brand to utilize the power of protein, moisture and acidic pH.
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Wella Professionals ECO Story
Wella Professionals is making a meaningful step towards sustainability through an Eco-Ethical movement: ‘One Small Tube, One Big Change’.
- Tubes – The tubes of Wella Professionals’ color product lines; Color Touch, Koleston Perfect ME+ and Illumina Color, will now be recyclable and made of 100%1 recycled aluminum, which avoids using over 700 tons of virgin aluminum per year.
- Caps – The caps for these product lines will consist of 100% 2 PCR, which avoids using over ~ 180 tons of plastic
- Packaging – Using 85% recycled cardboard Wella Professionals avoids using over 950 tons of virgin cardboard per year
- 95% post-consumer recycled aluminum and 5% post-industry recycled aluminum
- 100% Post-Consumer Recycled PP (polypropylene)
WE believe that business must be a catalyst for change, enabling people, organizations, and societies to collectively prosper. Our Environmental and Social ambition is at the very core of our business value proposition.
We aim to unleash the potential of our people, partners, and organization globally through environmental and social impact, while ensuring we build the right way through established governance. Embedded into our ethos is Diversity, Equity, Inclusion, and Belonging, which embraces each person for who they are, how we operate and in how we support the industry and communities we serve. Our environmental and social impact journey is inherently connected to our commercial growth and in how we measure our value. As we make progress on our agenda to care for our planet and leave a positive impact on society, we will become a champion for change whose legacy will be worthy of our iconic history.
Some of our achievements so far include:
2021:
During our first year as a stand-alone company, we established our ESG goals and long-term plans and, through a Materiality Assessment of our global stakeholders, developed the prioritized framework with People, Planet, and Products as our pillars. We conducted a baseline assessment of our Scope 1, 2, and 3 carbon emissions (GHG) and defined our decarbonization map to 2030. Our carbon strategy abides to the Paris Agreement as industry standard.
2022:
We proudly joined the UN Global Compact and committed to respect human and social rights. We declared our ambition by publishing our plan, targets, and goals in Wella Company’s ESG Manifesto. We presented our decarbonization targets and roadmap to our Board of Directors, who confirmed our plans. We then submitted our targets and actions to SBTi and received a validation in early 2023.
2023:
We published our first Environmental and Social Impact Report 2022 recording key achievements across our People, Planet, and Products pillars. These serve as our glide-path to deliver positive change. We issued our Responsible Sourcing Strategy, reinforcing our care for people across our value chain, to protect the natural resources of our planet, and to develop sustainable products.
2024:
We issued our External Business Partners Code of Conduct, reinforcing our principles for ethical responsible business with our vendors and customers.
Xtreme Lashes by Jo Mousselli
Xtreme Lashes® Eyelash Extensions
Is a revolutionary product that will provide you with longer, thicker, luscious and natural looking eyelashes. Xtreme Lashes® Eyelash Extensions are not traditional false eyelashes. They are single synthetic strands of eyelashes applied ONE by ONE directly to your individual eyelashes with a medical grade adhesive by a certified Xtreme Lashes® Eyelash Extensions Stylist for a NATURAL look and feel. With routine touchups every 2 to 4 weeks, you can have amazing eyelashes indefinitely.
As the global leader in eyelash extensions, Xtreme Lashes has trained over 7,000 eyelash extensions professionals across America and thousands more across the world.
Xtreme Lashes® Eyelash Extensions is committed to consumer safety and the long term health of the eyelash extensions industry by requiring hands on eyelash extensions training and certification through a certified Xtreme Lashes® Trainer in order to purchase eyelash extensions products. Furthermore, Xtreme Lashes® only certifies licensed or credentialed health and beauty professionals.
Eminence Organics
Discover the power of nature with Eminence Organics, a globally recognized leader in natural, organic, and Biodynamic® skincare. Handcrafted in Hungary, each product is infused with fresh fruit pulps, plants, and exotic spices to deliver effective, results-driven treatments. Eminence is committed to sustainability, using eco-friendly farming practices and packaging while planting a tree for every product sold.
At our salon and spa, we love Eminence for its ability to provide luxurious, nutrient-rich skincare that transforms the skin naturally. Whether you’re seeking hydration, anti-aging, or a radiant glow, these products bring out your skin’s healthiest, most beautiful self.
Learn more about Eminence Organics here.
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